The Best Cerveza Cristal Memes, Star Wars or Otherwise
Product placement in media is a tale as old as time, but the internet was delighted this week after a series of segments showing spots for Chilean beer company Cristal clunkily, yet charmingly,spliced directly into the original Star Wars films have sparked a wave of joyous recreations. Here’s some of the best we’ve seen—either from the galaxy far, far away, or other films.
As we noted on Monday, the viral ads—showcasing Obi-Wan and Emperor Palpatine randomly reaching for a drink in the middle of crucial Star Wars scenes, complete with a catchy jingle—might read like an attempt at contemporary internet shitposting humor, but were very much real. It was the first time in Chilean broadcast TV history that product placements had been retroactively spliced into syndicated material, instead of being added in during production; OMD Santiago, the ad company behind the idea,won a Cannes marketing award for the campaign, even as Lucasfilm successfully lodged legal complaints about the ads.
But while they were real, the imagined ones pinging around the internet this week are very much not. Doesn’t stop them from being fun though!
The Hot New Star Wars Action Figure
New Star Wars piece just dropped#cervezacristal pic.twitter.com/wTSB7TeGeN
— Readful Things (@Readful_Things) March 6, 2024
But What About Second Beer?
— JRR Jokien (@joshcarlosjosh) March 5, 2024
“Where Are You Going, Master?” “For a Drink.”
🎶 CERVESA CRISTAL 🎶 pic.twitter.com/T9JiIJ7SF8
— Kristen Bates (@kristenkbates) March 4, 2024
Long Live the Drinkers
— BUM CHILLUPS AKA SPENCER HALL (@edsbs) March 4, 2024
Filthy Junk Traders, Sold You Off for Cristal Money
🎶 CERVEZA CRISTAL 🎶 pic.twitter.com/238SibRMCw
— Braddington (@bradwhipple) March 4, 2024
Norman Just Wants a Drink
🎶CERVEZA CRISTAL 🎶 pic.twitter.com/nonsuOdUfT
— Ignacio Bahamondes (@ignxcio) March 5, 2024
A Legacy Unwanted
🎶 CERVEZA CRISTAL🎶 pic.twitter.com/4AufswYKuw
— Punch It Chewie Press 🔜 WonderCon (@PunchitChewie77) March 5, 2024
Handed Down from Goof to Goof
Wow, A Goofy Movie in Chile was way different
🎶CERVEZA CRISTAL🎶 pic.twitter.com/zLu3WU0BEi— Alec Comes (@AlecComes) March 5, 2024
Don’t Open Your Eyes, Marion!
Cerveza Cristal is my new favorite thing. pic.twitter.com/ZzLFdUl2SR
— matt green (@thatmattgreen) March 5, 2024
We Told You the EU Got Silly
Okay, last one. pic.twitter.com/i95s6lOjRx
— Tim Owens, Cat Wrangler (@AtTimOwens) March 5, 2024
Beer is the Mind Killer
cerveza cristal pic.twitter.com/k90TsBmoWu
— free larry 🦅 (@kennetzio) March 5, 2024
Get Down and Jedi Rocks
CERVEZA RYSTÁLL pic.twitter.com/OXKgppqsUD
— TALKING BAY 94 (@TalkingBay94) March 6, 2024
Beat the Mount Doom Heat
🎵 CERVEZA CRISTAL 🎵 pic.twitter.com/yejA2tapPK
— Matt Pashby (@Pashbrown) March 5, 2024
Perfectly Refrigerated on Hoth
such an iconic moment pic.twitter.com/x3U90j1890
— Veers Watch (@VeersWatch) March 5, 2024
One Way to Get a Beer Gut
— Tim Owens, Cat Wrangler (@AtTimOwens) March 4, 2024
Take Us Back to Oga’s Cantina, Stat
Meanwhile in Galaxy's Edge... pic.twitter.com/h02kbjyXij
— Scott Walker (@scottwalker88) March 5, 2024
The Water of Life
It's the official drink of the south, Paul. pic.twitter.com/C9YnecreM6
— james w (@OmgMoreJames) March 5, 2024
You Underestimate Its Refreshing Power!
— the thicc husband & father (@lukeisamazing) March 4, 2024
Quite Cool Indeed
— Jordan Mychal Lemos (@jordanarywriter) March 4, 2024