Billionaire Boys Club Opens New Miami Flagship Store

Founded by Pharrell Williams and NIGO, Billionaire Boys Club is unveiling its brand-new Miami flagship store, opening the doors to a world of inimitable fashion and culture.

"I'm very grateful that we have the opportunity to bring our flagship store to Miami. It's going to be a place where people can come in to get inspired by the mix of fashion, culture, art and design. I can't wait for everyone to see what we've created here, it's really special," shares the musician in an exclusive press release.

The new space will provide an immersive brand experience, as well as feature products and art installations for fans of the brand to enjoy. Designed by SNARKITECTURE, a New York-based design studio co-founded by Alex Mustonen and Daniel Arsham, the upcoming BBC store reimagines and transforms the traditional retail store into an art gallery, crafted to encourage experimentation and community engagement. "Now, more than ever, we believe that curating brand physical experiences via brick-and-mortar shopping locations and in-store experiences are imperative to connect on a deeper level with our customers," states Matt Kaden, Chief Strategy Officer of Billionaire Boys Club.

The store design will also include a central sculpture created by Arsham. The Billionaire Boys Club Miami flagship store is located at 2545 NW 3rd Avenue and officially opens on October 20.

Take a peek inside the Billionaire Boys Club Miami in the gallery above.