Chanel to Open Lucky Chance Diner in Brooklyn to Celebrate Fragrance Launch
Grab a booth — Chanel is coming to Brooklyn.
The French luxury fashion house is opening the Lucky Chance Diner in Brooklyn’s Williamsburg neighborhood from Sept. 8-10, by taking over an available address at 225 Wythe Ave., on the corner of Wythe and North 10th Street. The space housed the iconic Wythe Diner from 1968-88, and since then, it has been home to Relish and later Cafe de la Esquina. It is within walking distance of Chanel’s newly opened Chanel fragrance and beauty boutique.
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Under Chanel’s temporary tutelage, the diner invites the public inside for a free-of-charge fragrance experience to celebrate the launch of Chance Eau Fraîche, a scent composed by in-house perfurmer Olivier Polge and described as “a deeper interpretation of the floral-sparkling fragrance” that intertwines zesty citron, jasmine heart and ambery presence of a teak wood note.
The diner will be retro-themed and color coded by Chanel and will offer seated guests the chance to go on a “personalized scent discovery,” per the house. The self-guided experience can continue in the back room of the diner, which will offer interactive activities including a life-size Chance bottle photo moment, games, diner-inspired treats and a fragrance window where guests can purchase Chanel fragrances.
Lucky Chance Diner will be open from 11 a.m. to 7 p.m. daily through its run. Reservations can be made here, while walk-ins are welcome.
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