DiGiorno serves up 'Deadpool & Wolverine' line of pizzas including Gimme Chimi

Ilana Keller, Asbury Park Press
·2 min read
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Get ready to sink your claws into some ooey, gooey goodness.

DiGiorno is teaming up with Marvel Studios’ "Deadpool & Wolverine" for a line of limited edition pizzas. In addition to the frozen pizza's "most chaotic pies yet," pizza lovers will be able to win prizes including movie tickets, merchandise and Los Angeles adventure.

DiGiorno's "Wade Special" is one of four limited-edition pizzas celebrating the release of "Deadpool & Wolverine."
DiGiorno's "Wade Special" is one of four limited-edition pizzas celebrating the release of "Deadpool & Wolverine."

Expected to hit shelves late this month ahead of the July 26 movie premiere, the pizzas will be offered in four varieties, according to DiGiorno:

  • The Wade Special: A sweet and salty combo not just for mercs, made with pineapple and black olives to pay homage to Wade Wilson’s pizza in the first movie.

  • Gimme Chimi: A chimichanga-inspired pizza that is a fiesta for your tastebuds and topped with spicy cumin sauce, beef topping, jalapeno and cheddar and mozzarella cheeses.

  • Spicy Wolvie Pie: Crafted with Wolverine and other meat lovers in mind, this pie is stacked with pepperoni, chorizo and bacon.

  • Maximum Pep: Made with maximum flavor and zero regrets - just like Deadpool’s decisions - Maximum Pep is piled high with sliced and diced pepperoni.

The pies have a retail price of $6.49 and every flavor except Spicy Wolvie Pie comes with a back-of-the-box cut-out Deadpool mask.

“DiGiorno is always looking for ways to tap into mainstream culture by pushing culinary boundaries through unique innovations and flavors, from our recent Thanksgiving Pizza to our all-onion ‘cry-pie,’ and we are now introducing our latest, most chaotic pies yet,” said Kimberly Holowiak, DiGiorno senior brand manager.

DiGiorno's Original Rising Crust Ultimate Pepperoni and Four Cheese options also will be getting a packaging makeover to celebrate the movie.

“No matter if you are a die-hard pizza stan or movie fan, consumers are constantly on the hunt for unique and bold ways to engage with brands they love, so we wanted to show up big with a movie collab that fits just like a glove (or mask),” Holowiak added.

Fans can visit DiGiorno.com/deadpoolandwolverine to learn more, and between June 17 and Aug. 26, they can enter to win prizes.

Those include:

  • Pizza party in La La Land: DiGiorno will fly one winner and their best bub to La La Land (aka Los Angeles) for the ultimate trip of a regenerative lifetime. From a private chef whipping up the mouthwatering DiGiorno limited edition pizzas to a stunt masterclass where the winner will learn slick katana combat moves – this experience is out of this universe. IYKYK.

  • Merc merch: Superheroes have all kinds of cool gear, so it only makes sense that we roll up with some pizza accessories of our own. Pizzacessories, if you will. Not only will fans want to get their hands on our limited-edition gear, but collectible swag will also be almost as hot as a fresh, out of the oven DiGiorno pizza.

  • Fandango Movie Tickets (because duh?): Tickets to see Marvel Studios’ "Deadpool & Wolverine," in theaters July 26. 

This article originally appeared on Asbury Park Press: DiGiorno 'Deadpool & Wolverine' pizzas include Spicy Wolvie Pie