Dr. Dre and Snoop Dogg Launch Gin & Juice Canned Beverage

The post Dr. Dre and Snoop Dogg Launch Gin & Juice Canned Beverage appeared first on Consequence.

Dr. Dre and Snoop Dogg have reunited to launch Gin & Juice By Dre and Snoop, a new canned alcoholic beverage paying tribute to their classic 1994 song of the same name.

Available in four flavors — Citrus, Melon, Passionfruit, and Apricot — the ready-to-drink cocktails have begun rolling out in the US now through early spring. The canned beverage comes through Dre and Snoop’s new premium spirits company. According to a press release, more products will be announced in the future.

“Together, we always try to create magic, we’re having fun being creative, and everything about this product is really us,” Dre said in a statement. “There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.”

Snoop added, “Look at our age and look at what we’ve done, and we still love each other, so why not do something together? A lot of times people have been in a relationship for thirty years and can’t talk to each other, can’t hang out, so it’s just fun to be in a partnership with people that you actually love.”

The longtime collaborators have also been hard at work on Missionary, the sequel to the Doggfather’s debut album, Doggystyle. “I’m in the lab with Dr. Dre right now,” Snoop said in a recent appearance on All the Smoke with Matt Barnes and Stephen Jackson. “We finishing that up right now, tidying up the pieces to that. He’s a perfectionist.”

Dr. Dre and Snoop Dogg Launch Gin & Juice Canned Beverage
Eddie Fu

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