Steve Montana and Michele Stone of Paramount Advertising accept the Advanced Advertising Innovation Award on behalf Paramount’s Vantage.
A lineup of leading industry executives shared insights and best practices for making television advertising more effective at the Advanced Advertising Summit, held Wednesday, June 21, at the Sofitel Los Angeles as part of the L.A. TV Week of events produced by Future plc’s Broadcasting+Cable, Multichannel News and Next TV. The day-long conference also recognized the winners of the Advanced Advertising Innovation Awards. Click below for photos from the Summit.
Image 1 of 10
Mike Fisher (l.), executive director of investment innovation, GroupM, and Jon Lafayette, senior content producer-business, B+C, share a laugh during the Advanced Advertising Summit’s opening keynote conversation.
Image 2 of 10
(From l.) Gabe Richman of The Trade Desk and Julian Riediger of Roku on the “Hitting the Target” panel.
Image 3 of 10
On the “Measuring Up” panel (from l.): moderator Daniel Punt, FTI Consulting, and panelists Lindsey Woodland, 605, and Tristan Webber, TVision.
Image 4 of 10
Addressable Advertising panelists Michele Stone (l.), Paramount, and Chris Geraci, Adcuratio Media.
Image 5 of 10
Vizio GM and VP of product, data science and analytics Charbel Markhoul speaks during the Midday Keynote, titled “What’s Next for Automatic Content Recoginition Data.”
Image 6 of 10
Local advertising panelist John-Marcus (JM) Phillips, VP of product at Effectv.
Image 7 of 10
PadSquad regional VP, West Cathy Collette led the interactive workshop “Let’s Build a Remarkable Campaign Together: A Creative Improv.”
Image 8 of 10
Todd Hauser of FullThrottle.ai and Bill Herman of Spectrum Reach on the afternoon keynote panel “Case Study of an Effective Campaign.”
Image 9 of 10
Steve Montana and Michele Stone of Paramount Advertising accept the Advanced Advertising Innovation Award on behalf Paramount’s Vantage.
Image 10 of 10
Charbel Makhoul, GM, VP of product, data science and analysis, Video, accepts the Advanced Advertising Innovation Award for Inscape from B+C senior content producer-business Jon Lafayette.
Here is a stab at a first draft of history — a thumbnail sketch of who had a pretty good first night of the 2024 NBA Draft, and who might wind up looking back at the evening wistfully, with some regret.
Tesla announced another recall for its Cybertruck, its fourth since its release in late last year, but within the recall notice is an interesting nugget on how many Cybertrucks are actually out in the wild.
It's no secret that a handful of tech stocks are powering the S&P 500 to record highs. But while that concentration isn't unusual, the lack of even correlation in the broader market is.