iHeartMedia Partners With Kid-Focused Social Video App Zigazoo (Exclusive)
As part of its strategy to attract the next generation of media consumers iHeartMedia is partnering with Zigazoo, a kid-centric social video platform dedicated to fostering healthy online interactions and digital literacy.
Zigazoo Kids, which serves children under 13, is the largest social network for Generation Alpha — but the company also has a Gen-Z-focused app for ages 13 and up. The platforms aim to make screen time “healthier, safer and more creative” and are backed by the likes of Jimmy Kimmel, Serena Williams, Charli & Dixie D’Amelio and the NBA. They’ve also attracted brands including Paramount Pictures, Nickelodeon, Amazon, WWE, Penguin Random House, Apple TV+ and Netflix.
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Through their collaboration the two companies will look to combine the power of iHeart’s music and podcasting portfolio and Zigazoo’s young content creators.
“Welcoming iHeartMedia as a strategic investor and partner marks an inspiring new chapter for Zigazoo,” said Zigazoo CEO and Founder Zak Ringelstein. “We understand how the power of music brings families together, and we are excited to lead the next generation on that road of discovery.”
As part of the deal, iHeartMedia is making a multi-million-dollar marketing investment into the social apps and will launch a national campaign across its entire audio network — including radio, podcasts, digital, social and live events — to raise Zigazoo’s profile.
“Our values at iHeartMedia include innovation and curiosity, and Zigazoo has created a hub where those values take precedence around the globe,” said Joe Robinson, president of corporate development and ventures at iHeartMedia. “Our goal is to continue to create deep and engaging relationships with audiences through audio and human companionship, and this partnership will allow us to tap into where the human experience starts.”
The partnership aims to “reshape the future of entertainment, setting a new standard where innovation and safety for younger social network users remain in the foreground.”
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