NM-filmed series 'Primo' gets canceled by Amazon Freevee

May 21—It's one and done.

On Tuesday, Amazon Freevee canceled the series "Primo," which was filmed in New Mexico.

The series was based on creator Shea Serrano's life.

Serrano made the announcement on social media.

"A short but beautiful run — sadly we're not gonna be making any more episodes of PRIMO," read Serrano's post, which featured quotes of praise from prestigious entertainment outlets hailing the show as a breakthrough in Latino representation within Hollywood.

Serrano went on to thank the fans of the show as well as the cast and crew.

"I will always be indebted to everyone who worked on the show to make it so great and I will always be thankful to everyone who watched and championed it — thank you for real — long live PRIMO," Serrano continued.

The coming-of-age story centers on Rafa Gonzales played by Ignacio Diaz-Silverio, a 16-year-old being raised by his clever mother, played by Christina Vidal, and his five well-intentioned — but ultra-intense — uncles, each of whom have staked a unique identity in the crowded family cluster.

A second season was being written prior to the Writers Guild of America and Screen Actors Guild — American Federation of Television and Radio Artists, which concluded in the fall of 2023.

The eight episodes were shot entirely in Albuquerque during the spring and summer of 2022.

Albuquerque filled in for San Antonio, Texas, where the series was set.

The series featured many New Mexico actors, including Efraín Villa who was cast as Mondo — one of the series regulars.

Villa's portrayal of the earthy, drifter uncle prone to philosophical musings on the universe was well received by critics and audiences alike.

The show boasts a rare 100% Rotten Tomatoes score among critics and a 97% audience rating.

"I'm disappointed the run of the show was shorter than we would have liked, but setbacks are a routine part of work in the entertainment industry, and I'm incredibly proud of the amazing collaborative work that created this pivotal piece of art and entertainment," said Villa. "Also, I can't really wallow too much in despair, since I got to be a part of a show cherished by critics and audiences, and the love I've received from random people on the street has been humbling and gratifying, and I'll always carry that with me. In Spanish we have a saying that roughly translates to: 'But what I've danced, they'll never take from me.' I think that saying applies to my feelings about getting to be a part of this wonderful show. I'm ready for whatever comes next."

According to the New Mexico Film Office, the production employed approximately 300 New Mexico crew members.