Wallo Appointed To CMO For JAY-Z And Meek Mill’s REFORM Alliance
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Jay-Z and Meek Mill’s REFORM Alliance has appointed podcast host Wallace “Wallo” Peeples as the organization’s Chief Marketing Officer. Under his new title, the sought out personality will be responsible for the “development of REFORM’s long-term marketing strategy, activations, and brand innovation.”
“I am honored to be taking on this role at REFORM and for the opportunity to help uplift system-impacted communities with new resources and programs,” stated Wallo in a press release. “My firsthand experience with the parole and probation system I believe is key to helping advance REFORM’s mission.”
Wallo’s new position stems from his long-standing relationship with REFORM. He recently collaborated with the organization for its inaugural Casino Night event, which raised $24 million for criminal justice reform.
The Million Dollaz Worth of Game co-host has had his own experiences with the criminal justice system after serving 20 years in prison, which makes him the perfect person for the job. As someone who has endured prison and is still on parole until 2048, Wallo brings his own personal insight, while lifting up the stories of others who are experiencing the same trials.
“We’re so excited to have Wallo267 join REFORM as our new Chief Marketing Officer,” stated REFORM CEO Robert Rooks. “Wallo267 is a son of Philadelphia, the city where REFORM Alliance was born. Through hard experience, he developed a life philosophy rooted in accountability, second chances, and never giving up. Today, he carries that message of hope to his millions of social media followers.”
He added, “He never forgets where he came from, and he’s used his vast reach and influence to shine a light on people the world too often ignores. I’m grateful that he’ll use his unique skills to bring REFORM’s work and mission to an even wider audience and to support our work of transforming probation and parole.”
Since 2019, REFORM has passed 18 items of bipartisan legislation in 11 states and has created pathways for more than 800,000 people to exit the justice system and into wellness and work, as per press release.
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