Abercrombie & Fitch Is Stepping Into Bridal With Its New Wedding Shop, and We're Ready to Hit the Altar
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Here comes the bride (and guests) all dressed in—drum roll, please—Abercrombie & Fitch! On March 7, the brand that's been coming through with timeless looks since its comeback, launched a Wedding Shop featuring some of its most beloved party dresses, plus a slew of new options specifically designed for brides. So, if you just got engaged (first of all, congrats!) or have a few weddings to attend (psst: check out our guide to wedding dress codes), Abercrombie & Fitch can be your one-stop shop for all things bridal—including gowns, lingerie, pajamas and honeymoon-worthy swimsuits, starting at $29.
To say we're super excited about this launch would be an understatement, although we're not totally surprised by it. Several of the brand's best-selling styles (including this $120 Emerson dress that PureWow Senior Commerce Editor Stephanie Maida loves, as well as this $150 Giselle dress with a massive fan club), have been wedding-approved for quite some time, so it only makes sense for the brand to go all in on the occasion. Needless to say, we were quick to comb through all the items in the new Abercrombie & Fitch Wedding Shop, and were left seriously impressed by the options—many of which will also work for graduations, bachelorette bashes and baecations. Of course, some styles stand out more than others, and we've rounded up five right here so you can *wow* this wedding season. See you on the dance floor—or at the altar!
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1. Abercrombie & Fitch Giselle Dress
We don't know about you, but this pleated satin getup gives us major Marilyn Monroe vibes, and we're totally obsessed. While buyers have worn the dress to graduations, bridal showers *and* weddings, it'll work for just about any special occasion you've got on the books. Thanks to sexy features like side-slit cutouts and a plunging V-neckline, and sophisticated details like all-over pleating, it strikes the perfect balance of bold and elegant. There are multiple colors and prints to choose from, and better yet, the straps are adjustable so you can best support the girls.
2. Abercrombie & Fitch Plunge Cowl Back Dress
Minimalist brides are lining up to snag this classy number as we speak, and we don't think we have to tell you why. The slim-fitting satin dress is made up of a lot of small details that make it a total masterpiece—starting with the plunging V-neckline that "lays perfectly," according to one reviewer. Then there's the low-draped cowl back, which will certainly steal the show during a walk down the aisle. (Seriously, we can already see how gorgeous it'll look in photos!) Last but not least, there's a side seam zipper that should keep you suited and booted, even when you hit the dance floor like there's no tomorrow. And don't be deterred by the silky fabric; shoppers rave about how lovely it looks on curvy figures, and swear that it's thick enough not to show every lump and bump. "This dress fits like a glove and is true to size," one shares. "I have gotten satiny slip dresses before and they often show EVERYTHING, good or not. This dress does not! This dress is slightly thicker and is very flattering." BTW, this beaut comes in a slew of hues, so it's not just reserved for brides.
3. Abercrombie & Fitch Organza Tiered Strapless Dress
In case you haven't heard, mini wedding dresses are in right now, so if you want to hop on the wave, look no further than this flouncy number, perfect for both guests and brides-to-be alike (ahem, it comes in white!). The tiered design combined with the organza fabric is super fun and feminine, while a lined layer inside ensures everything's covered up. Plus, it comes with removable straps, so you can switch up the look as you please. Worried about the dress staying up? Fret not—according to one buyer who donned it strapless, there were absolutely no issues. Just note that you'll probably have to give it a good steaming before you wear it, which won't just get rid of any wrinkles, but will also help flatten the ruffles.
4. Abercrombie & Fitch Ruffle Strap High-Low Dress
Got a destination wedding coming up? This beachy maxi dress has major potential to land you the title of 'Best Dressed Guest.' It's made of the brand's elevated chiffon fabric, and if you're on the fence about giving it a go, just know that buyers say it's *so* worth it. "I absolutely love it! It’s so pretty! Highly recommend," one writes. Since it has all the trendy features we love, including ruffle straps, a flowy high-low skirt and a flattering ruched waist, we have no doubt that it'll look fabulous both on and off the beach.
5. Abercrombie & Fitch Giselle One-Shoulder Dress
If you like the Giselle dress but prefer a little more coverage in the bust area, this style has your name written all over it. Made from the same luxurious satin fabric with all-over pleating and a side-seam zipper closure, it's basically the best of both worlds since the only real difference is the one-shoulder strap and higher neckline. One reviewer writes, "The dress is made of quality material and is not see-through at all. The color is absolutely stunning as well." And did we mention it's machine-washable? Yep, let's just say it checks all the boxes and then some. Prepare to slay.
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