Adidas Originals and 100 Thieves Celebrate Inaugural Collection at Venice Beach
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Adidas Originals and renowned esports and gaming org 100 Thieves continued the celebration of their inaugural collection, with a celebration last night in Venice Beach, Calif., that gathered friends, family and fans together for their official global launch.
The debut collection, which hones in on a selection of reimagined footwear, apparel and accessories inspired by classic Adidas merchandise through the eyes of the style and flavor associated with 100 Thieves, is a first-of-its-kind collaboration highlighted through bright footwear, apparel and accessories. The intimate celebration took place at the Three Stripes’ Abbot Kinney store, where 100 Thieves members including CEO Matthew “Nadeshot” Haag Courage, Peter Park and more arrived wearing their favorite pieces from the collection.
The event was DJ’ed by Blondie Beach as members from the 100 Thieves mixed and mingled with partygoers. Also on display was the full lineup of footwear and apparel from the Adidas Originals x 100 Thieves collection, with Nadeshot signing select jerseys for fans that will be distributed throughout the weekend.
First previewed in March, this collaboration sits between gaming, sport and fashion. The 100 Thieves and Adidas collaboration features the group’s sought-after competition jersey alongside their reimagined take on the classic Adidas tracksuit and a special-edition Rivalry Nadeshot footwear silhouette. Rounding out the offerings are an embroidered tee, 3-pack of socks in 100 Thieves colors and a co-branded towel.
The collection retails from $25-$150 and is available at the Adidas Originals Abbot Kinney shop in Venice and online via adidas.
Launch Gallery: Adidas Originals x 100 Thieves Debut Collaboration With Venice Beach Celebration
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