Bethenny Frankel Tears Through a TJMaxx and Fans Are Absolutely Losing It

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"They're not fans of me at HomeGoods. I'm a VIP at T.J. Maxx." Bethenny Frankel, Real Housewife of New York alum, serial entrepreneur, and prolific TikTok proselytizer, recently brought her 1.4 million followers along on an action-packed Saturday night we can all relate to: dragging her boyfriend to T.J. Maxx. Fans couldn't get enough: "This might be the realest video I've ever seen."

The video starts with Frankel arriving at the Bridgehampton T.J. Maxx. (Yes, there's a T.J. Maxx in the Hamptons.) She's purportedly on the hunt for a desk and chairs, pajama-clad boyfriend in tow. What ensues is a whirlwind T.J. Maxx vortex—and honestly, we've all been there. "This is exactly what I do to my fiancé. C'mon, I just need one thing…." said one commenter.

Frankel's video diary perfectly captures the six stages of a quintessential late-night Teej run that anyone else who has made one knows all too well:

1. Shock: "A pink flamingo bar cart?! I need this. That feels critical."

2. Denial: "I bamboozled him. Because we're actually here for chairs."

3. Anger: "What are you doing?! I feel like you're stalking me."

4. Bargaining: "We're leaving soon, I promise. I just want to get a couple of things."

5. Depression: "This is anxiety producing."

6. Acceptance: "Obviously I need a cowboy hat that makes it look like I'm going to a disco." (Therapeutic.)

Fans flooded the comments section, wishing they could witness the star's shopping tear firsthand: "Imagine Bethany casually spinning in a chair at your local TJ Maxx on a Saturday night…iconic." One employee wrote, "I work at TJ Maxx and you would honestly make my entire life if you came in."

Others just wanted the details about the pink flamingo trolley cart. "I need that flamingo drink bar!" wrote one commenter. "Is the flamingo aluminum tray still available? That does feel critical."

Rest assured, Frankel delivered. "You guys told me I needed it. I made a mistake," she says in a follow-up video the next day. "We're back. I set the alarm, and we're going to get the f****** flamingo before anyone else gets it. Can't stop, won't stop. This was critical."

Frankel bought it on sale for $129 American dollars.

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