Blue Cast: European Climate Pact Ambassador Marwa Zamaray on Driving Fashion’s Sustainability Charge

Sustainability has gone from an option to a necessity as regulations ramp up. In Europe, this includes the European Green Deal that targets becoming the first carbon-neutral continent by 2050.

Part of the Green Deal is the European Climate Pact, which unites individuals, communities and organizations to combat global warming and work toward this carbon-zero goal. Throughout Europe, 500 pact ambassadors have been appointed, including Marwa Zamaray from the Netherlands who focuses on the fashion industry. On the latest episode of our Blue Cast podcast, Marwa joined Lenzing’s Tuncay Kilickan to discuss best practices for prepping for regulations and where the industry stands with sustainability today.

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Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.