Decoding TikTok's Viral 'Tomato Girl' Trend For All Of Us Saying 'WTF?'

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It's nearly impossible to keep up with the TikTok trends. One minute we're all sporting cowboy boots like we're headed to the rodeo and the next we're cosplaying as Barbie herself. Not that we're complaining. I'll take any excuse to sport a pair of Tecovas in New York City—however out of place I might be.

And while this isn't to say the Coastal Cowgirl and Barbiecore trends are on their way out (the opposite, in fact), there is a new style plastered all over our For You page. Enter: Tomato Girl Summer.

What Is Tomato Girl Summer?

Now you're probably wondering...wtf is tomato girl summer? Let me explain. The new ~cool girl~ aesthetic on TikTok is breezy, casual, flowy, and oozes summer energy. The tomato girl looks like she stepped right out of an ad for the Amalfi Coast. She wanders through farmers' markets, wears bright tones and bold prints (actual tomatoes included) and plenty of ruffles. She cooks with the windows open. She's carefree!

Pictures—or should I say, TikToks—are worth a thousand words:

The "tomato girl" hashtag has already garnered a whopping 2.4 million views—and counting. Even Airbnb is expecting an influx of coastal Italian travel, whether you blame the TikTok trend or not is another story.

How To Shop The Tomato Girl Aesthetic

So now that I've properly convinced you to dress yourself in tomato prints and spend the summer in Positano (I'm sure you didn't need *that* much convincing), let's talk about how to shop the trend.

For starters, designer Lisa Says Gah has an entire "Italian summer" collection that includes vibrant fruit and veggie prints! There's even a tomato tee!

Aussie brand VRG GRL is similarly serving tomato girl summer with its own flowy silhouettes, long dresses, and Italian-inspired prints.

Tomato girl summer is also more than a closet rebrand. It's a lifestyle! And since you'll be frolicking home in your linen with a wicker basket full of farmers market goods, you'll also want the home decor to match—especially while you're whipping up fresh pasta in the kitchen.

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