Are Dogs the New It-Girls?

There was once a time when the likes of Kim Kardashian, Gigi Hadid, Hailey Bieber and Kendall Jenner were fashion's campaign mainstays, appearing everywhere from Jacquemus to Marc Jacobs and everything in between. But something's shifted somewhat in 2023 and at long last, it appears there's a couple of new kids in town -- and this time, they're all dogs -- begging the question, are dogs the new it-girls?

A number of 2023's biggest campaigns have featured cute canines, with major brands like Burberry, Aries and Crocs jumping on the pooch-fuelled bandwagon. For Crocs and ROA, the addition of dogs appeared to further highlight the collaboration's theme of serenity and recovery, symbolizing a positive association between mental health and animals. Meanwhile for Burberry, the fuzzy friends that starred in its Holiday 2023 campaign added to its overall sense of coziness and comfort, pictured in and around luxurious scarves, pillows and fur-lined shoes.

Ahead, we present numerous pieces of evidence that suggest dogs are the new it-girls for 2024, featuring campaigns from Sandy Liang x Little Beast to True Religion.

Sandy Liang x Little Beast

Sandy Liang and Little Beast joined forces to translate Liang's signature designs into dog-approved fits, merging tasteful hues of pink, red and beige with floral emblems and matching humans. The collaboration marked Liang's foray into the world of pet-wear, and came accompanied by a fashion-forward campaign starring the world's cutest canines.

Palace x Barbour

One of Palace's recent team-ups saw the streetwear imprint joining forces with another British heritage brand for a contemporary take-over of the Barbour Bedale Wax Jacket. Alongside the new Palace Barbour Camo Dom Quilted Jacket, the new collaboration featured a Fly Fishing Vest in a nod to Barbour's longstanding maritime heritage, alongside two bucket hats and obviously: a dog coat. As a result, dogs made their way into the campaign, before the likes of Hailey Bieber or Kendall Jenner could get a look in.

Crocs x ROA

Off the back of a sweet, pooch-filled collab with Aries, hiking brand ROA teamed up with Crocs for a collaboration that revolved around rest and recovery. Aiming to capture the concept of vacation, the design duo took to Villaggio Eni in the heart of the Venetian Dolomites to create a campaign that fuses together the comforts of modern life with the "healing serenity" of mother nature. Adding to the idyllic, restorative nature of the campaign, more adorable dogs were pictured amidst the highly sought-after silhouettes.

Burberry

Since the appointment of Daniel Lee at Burberry, the British luxury house has showcased its affinity for furry friends in more than a few campaigns, but the new Holiday 2023 iteration was definitely the cutest offering yet. Showcasing the homeware and accessories ranges, the new campaign saw adorable animals take center stage within the imagery, featuring dogs and ducklings amidst cozy cushions and fuzzy shoes. Take that, Jacquemus Holiday starring Kendall Jenner...

True Religion

Finally, True Religion just dropped its latest line of dog accessories, proving once again that there's more demand than ever before. The fun-filled campaign saw a number of adorable pooches sporting the latest pieces, dripping in gold.