EXCLUSIVE: Evan Mock Fronts Maui Jim Spring 2024 Campaign
- Oops!Something went wrong.Please try again later.
Evan Mock is taking on a new modeling role.
The “Gossip Girl” actor was revealed on Wednesday as the face of eyewear brand Maui Jim’s spring 2024 campaign, titled “Color You Can Feel.” The actor, who is a Maui Jim global brand ambassador, is seen in the campaign modeling sunglasses styles from the Kering Eyewear-owned brand’s ‘Ekahi collection.
More from WWD
“Being a part of Maui Jim’s campaign is an honor,” Mock said in a statement. “Being Hawaiian, Maui Jim has been such a big part of my life. It was just around — my grandfather had them, my father had them — that’s why the project became interesting to me. ‘Color You Can Feel’ is not just about sunglasses. It’s what you get when you put them on. Colors are vibrating….Watch the sunset and tell me what you feel.”
The collection and campaign, which is the first designed and produced by Kering Eyewear, are part of the brand’s refresh strategy to expand its global reach, particularly to a younger customer.
The ‘Ekahi collection leverages Maui Jim’s proprietary PolarizedPlus2 technology, which is said to protect the wearer’s eyes from harmful UV rays and elevate the visual experience.
The collaboration with Mock continues Maui Jim’s philanthropic commitment to the Lahaina community following last summer’s wildfires in Maui. The brand is donating sales from the ‘Ekahi collection to the community.
“Embracing the essence of ‘Ohana,’ we are embarking on a transformative journey, fueled by passion and unwavering commitment, to elevate Maui Jim to new heights,” said Roberto Vedovotto, president and chief executive officer of Kering Eyewear. “With our ‘Color You Can Feel’ campaign, we are not just redefining eyewear, we are reshaping experiences. Together with Evan, who embodies the essence of Maui Jim’s contemporary DNA, we are not just selling sunglasses, we are inviting individuals to see the world through a lens of vibrancy, clarity and emotion.”
Best of WWD