Heineken Is Selling 31-Packs Of Alcohol-Free Beer To Make Dry January A Breeze

Photo credit: Heineken
Photo credit: Heineken

From Delish

Dry January is a trend in which people stop drinking alcohol for the month after an indulgent holiday season and Heineken wants to help make Dry January a little easier by selling 31-packs of their non-alcoholic beer.

Dry January first became a popular trend back in 2013, according to USA Today. It was originally just an idea promoted by a British nonprofit but then became a public health campaign backed by the government to improve health with a month-long break from alcohol.

These Heineken 31-packs give you one beer for each day of the month, similar to an advent calendar (and equally as fun! LOL!). Each bottle has only 69 calories and, of course, a 0.0 percent ABV, so it lets you have the enjoyable taste of a beer without any alcohol.

Even better, Heineken is offering these 31-packs for free for a limited time on their website. Starting on December 27 at 10 a.m. eastern time, January Dry Packs will be available free of charge. You just have to check back on januarydrypack.com to place your free order.

Keep in mind that the free promotion is only for the 31-packs. You'll still be able to order the non-alcoholic six packs online and also at select retailers, where prices will vary. So you can try it out for yourself and see if you want to attempt Dry January with the help of Heineken! Whether Dry January is something you've always wanted to try or you just want to see what the hype is all about, 2020 is a great time to form new habits and establish new beginnings. Cheers to the challenge!

You Might Also Like