‘Honolulu Brew’: Ferris Coffee partners with Detroit Lions
GRAND RAPIDS, Mich. (WOOD) — Ferris Coffee is teaming up with the Detroit Lions to release a new coffee blend.
The Lions-themed coffee blend, called “Honolulu Brew,” will be released at the start of the 2024 season at retail and grocery stores, Ferris Coffee & Nut Co. announced in a Wednesday release. A limited-edition version in a collector’s tin will also be available on its website.
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Ferris Coffee has been named as the official coffee of the Detroit Lions. Ford Field will start serving freshly brewed Ferris Coffee at its concession stands, the release says.
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“Sharing good food and beverage goes hand in hand with watching our favorite sporting events, so partnering with the Detroit Lions is an amazing opportunity to share our passion with a greater audience,” Sam Mirto, President of Ferris Coffee & Nut Co., said in the release. “This partnership aligns two family-owned organizations that value hard work, determination, and progress while creating lasting memories for the people of Michigan, and we’re beyond excited to discover what we can accomplish together!”
The partnership is a multi-year agreement. Ferris Coffee’s director of marketing, Sarah Eyk, in the release said the company shares “the same passion and grit as they do on the field.”
Ferris Coffee, which got its start in 1924, is based in Grand Rapids. It’s seen some changes over the last year, closing its coffee shops in Holland and in the Bridge Street Market in Grand Rapids.
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