Little Mix Is Launching a Makeup Brand Called LMX

Zoë Weiner
Updated
Keep an eye out for it this fall.

Little Mix has already graced us with certified bops like "Black Magic" and "Shoutout to My Ex" that have been stuck in our heads for the better part of the last three years, and now they're gracing us with something even better: A makeup line.

As Cosmopolitan UK reported, the British girl group announced in a July 2 Instagram post that they're releasing a makeup line called LMX later this year. The clip shows members Perrie Edwards, Jesy Nelson, Jade Thirlwall, and Leigh-Anne Pinnock testing out different products including high-voltage eyeshadow, high-gloss lippies and luxe brushes.

"We wanted you to be the first to hear about something we’ve been working so hard on...introducing LMX by Little Mix and our first ever limited edition cosmetics range. Coming September 2018 to @bootsuk," the ladies captioned the spot, which immediately got fans teeming with excitement in the comments.

As for what fans can expect from the line? "Years of experimenting with different looks means the girls really know their cosmetics and their collection makes no compromises, with high-performance, heavily-pigmented formulations that suit every skin tone, unbelievable highlighters, velvety matte lips and high-impact colors," the group shared in a press release, via Cosmo. Considering how much Perrie, Jesy, Jade, and Leigh-Anne love to play around with their own beauty — rocking everything from bright, bold eyes to glittery lips — it's hardly a surprise that their upcoming cosmetics range will allow their fans to do the same thing.

While the band is just getting started with its first foray into beauty, the move mirrors that of celebs-turned-makeup-moguls Kylie Jenner, Kim Kardashian, and Rihanna, who all hit it big before launching Kylie Cosmetics, KKW Beauty, and Fenty Beauty, respectively.

According to Instagram, LMX is set to drop in September, but sadly, there's a catch: For now, it's only available in the U.K, so either plan on stocking up during your next trip to London, or start putting feelers out to any British friends who will kindly overnight you some of the new goodies. Unsurprisingly, Mixers are already flooding the comments section with requests to take the brand international, so here's hoping the group heeds the call with a global release date soon.

https://www.instagram.com/p/Bkp_IwEHITJ/?taken-by=littlemix

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