Mattel and Paramount Collaborate on American Girl Doll Movie
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The Barbie effect is real because Mattel and Paramount Pictures have announced that they are collaborating on an American Girl doll movie.
Lindsey Anderson Beer, who made her directorial debut earlier this year with Pet Sematary: Bloodlines, is on board as writer and producer.
Anderson Beer said, "Growing up, my sister and I were American Girl girls. I had Kirsten, and she had Molly. They didn't feel like dolls to play with, rather real people whose worlds we got to imagine ourselves in. They are historically accurate toys and accessories that feature elaborate and immersive backstories uniquely suited to bring to screen. I am so excited to tell a story that tackles the issues of girlhood in a real and compelling way, and proud to partner with Mattel Films, Paramount Pictures, and Temple Hill to create the American Girl movie I have wanted to see since childhood."
The American Girl brand dates back to 1986, featuring dolls ages eight to fourteen of various ethnicities, faiths, nationalities, and social classes throughout different periods in American history. They are accompanied by books that tell the story of each doll's life.
Related: Hot Wheels Next Out of Mattel's Toy Box to Get Movie Treatment
President of Mattel Films, Robbie Brenner, said, "American Girl is a beloved franchise, rich in history and storytelling with millions of devoted fans. Through dolls, books, live experiences, and television movies, the brand has captured hearts for decades. We are excited to continue Mattel Films' momentum and collaborate with Paramount Pictures, Temple Hill Entertainment, and Lindsey Anderson Beer to bring American Girl to life on the big screen."
The co-president of Paramount Pictures Motion Picture Group, Daria Cercek, said, "We're thrilled to be partnering with Mattel Films, our friends at Temple Hill, and the incredibly talented Lindsey Anderson Beer to bring American Girl—one of the most iconic doll brands ever—to moviegoers everywhere."
Mattel is pulling all the toys out of the box for their turn on the big screen, including films currently in the works about Hot Wheels, Magic 8 Ball, Matchbox, Major Matt Mason, Masters of the Universe, and Polly Pocket.
Kevin McKeon and Ivan Sanchez at Mattel, Vanessa Joyce at Paramount, and Isaac Klausner, Laura Quicksilver, and Annika Patton at Temple Hill are overseeing the film.
