Some people are upset about Kim Kardashian’s open casting call for KKW Beauty
Ever wanted the chance to model for Kim Kardashian’s beauty line? If you’re a woman living in Los Angeles, now’s your chance. Earlier this week, KKW Beauty announced that they’re holding an open casting call for several upcoming campaigns. The call is for women of all ages over the age of 18, and many commended Kardashian for the brand’s age inclusiveness.
However, not everyone was happy with the notice — some have noted that the call excludes men who might also be beauty-lovers.
Though KKW Beauty has been wildly successful since it launched in June, the company has seen its fair share of controversies, from allegations that Kim’s skin was darkened for a campaign, to the time she defended past racist remarks made by fellow beauty influencer Jeffree Star. Kim apologized on both counts, and the brand has enjoyed continued success.
Attention LA area beauties! Join our open casting call for a chance to be featured in an upcoming #KKWBeauty campaign. Details below! pic.twitter.com/loi8XjWOfT
— KKW BEAUTY (@kkwbeauty) December 12, 2017
Social media users were quick to call out this most recent oversight:
there would be a lot of men who are in the beauty world who would love to do this
— jolly adriana
(@AdventureJian) December 12, 2017
Is it really open if not all genders can go??
— cam (@cosmeticlovato) December 13, 2017
men wear makeup too @KimKardashian
— Jose Baron (@Josebaron_ca) December 13, 2017
just women? feeling sorry for all of the male influencers/models out there
— emily schimanski (@schimanski_x) December 12, 2017
Neither Kim nor KKW Beauty have addressed the comments, but others were also quick to defend the brand’s decision to exclusively feature female models.
Don't know why people are upset this call is just for women. Maybe she's doing some ads showing women aging gracefully. Doesn't mean she doesn't support all genders and appreciate that men use her makeup too. You never see this complaint when truck advertisers look for just men.
— Natasha (@brklyn73) December 14, 2017
Kardashian always remains up front and honest with her fans, and doesn’t normally shy away from tackling controversy head-on, so we have a strong suspicion she’s taking her fans’ input and opinions seriously. We personally think there’d be plenty of male models that would absolutely slay in a KKW Beauty campaign, and we can’t wait to see how the line continues to evolve in the future.
We’re always happy to see mainstream fashion and beauty brands including all representations of beauty, and hopefully Kim’s line will reflect that.
