Serena Williams’s New Brand Has Nothing to Do with Tennis
As proven by her tennis career, Serena Williams isn't scared of competition. Her latest match: entering the beauty space as the latest celeb to start their own cosmetics line.
According to a report by TMZ, the tennis superstar has filed a trademark for a cosmetics line under the name "Aneres," which is Serena spelled backwards. It looks like Williams kept things simple when deciding on a brand name since she previously locked Aneres down for her clothing line with HSN.
RELATED: Serena Williams Is Calling for Change After Almost Dying Giving Birth to Her Daughter
Since Williams can effortlessly work an athleisure beauty look on the court, or high-glam hair and makeup on the red carpet, we're expecting the line will reflect both sides of her style. TMZ states that the legal docs Williams's filed for the trademark covers an extensive range of product categories including: skincare prep, makeup removing products, cologne, perfume, and bath soap. Makeup wise, there's eyeshadow, lip gloss, lipstick, eyeliner, mascara, and makeup kits.
VIDEO: Serena Williams's Most Precious Mom Moments
As for Aneres' launch date, that's TBD. But whenever it happens, we're looking forward to seeing Williams's next grand slam.
