Your Guide to Shopping Small Business Saturday on Amazon

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ICYMI, November 25 (aka the day after Black Friday) is Small Business Saturday—a day to celebrate, learn about, and shop from cool companies that typically fly under the radar. It’s an opportunity to spotlight businesses that have smaller marketing budgets and teams, because realistically, the shop owners who really need your support are going to be a little harder to find. Not to worry—there’s no challenge too big (or ~small~!!) for Cosmo’s shopping team. In fact, there are a bunch of small businesses with Amazon storefronts, a great way to discover new brands to have on your radar.

For most shoppers, Amazon really has become our go-to for purchasing everything on our list, from major home appliances to designer bags (yes, you really can purchase a Gucci bag on the ‘Zon!)—so why not (say it with us!) shop small and feel good about where your money is going after you click “checkout”? Plus, for people who are looking for more unique prezzies that you won’t find anywhere else, shopping small is the way to go.

Below, 25 small businesses on Amazon to shop during Small Business Saturday 2023.

Brow Me Eyebrow Sculpt Gel

Looking to try that laminated look without committing to the whole process? This eyebrow gel/wax combo will hold your brows up and in place all day long.

Game That Song

Test your music expertise with questions like “Name a song that would be the theme song for the person to your right.” This would also make for a great White Elephant gift idea, BTW!

Small Crossbody Phone Purse

Bypass the “No Bags” policy at stadiums and concerts with a tiny crossbody that holds your phone, keys, and a few cards. Less is more!!

Original Travel Belt for Luggage

Ideally, your travel tote has a handy luggage strap—but if it doesn’t, the Cincha travel belt will latch your personal bag right onto your carry-on. “Best travel purchase I’ve made in years,” writes one Amazon reviewer.

Artisan Freshwater Pearl Citrine Cluster Earrings

Oh, helloooo, gorgeous. These flirty earrings are the perfect touch of color. Plus, your purchase will support a small business in Thailand.

New Yorker tote bag

TBH one of the hottest bag trends nowadays is for sure a canvas tote with a sweet design. This brand has so many different options available and makes for a great work, grocery, or school tote.

Shampoo and Conditioner Bundle Pack

Your hair routine should be one filled with scalp-loving ingredients. This hydrating shampoo is formulated with shea butter and moringa oil while its conditioner has a blend of oils. We love!

BALEAF Black Leggings with Pockets

In need of a legging refresh? You’ll love how comfy and stretchy this pair is. Plus, it has pockets!!!

AOA Studio Collection Makeup Sponge Set

I’m just going to say it, you need to throw out your current beauty blender. I bet you’ve had the same one for years *shudders* and this pack comes with six so you can swap out and replace when needed.

Hair Fibers for Fine, Thinning Hair

For people who are experiencing hair thinning or have bald spots, these Boldify hair fibers help cover up gaps seamlessly.

Sampler Assortment

Picture this: A bath bomb, but for your tea. All you have to do is plop one of these into a hot cup of water and bam, your bev is ready to be sipped!

Pup Claw Dog Toys

Your furry friend needs these White Claw-inspired chew toys, no questions asked!

Ceramide Ato Concentrate Cream

K-beauty brands are some of the best on the market—seriously! This ceramide packed face cream will help restore your skin barrier in no time.

Power Mist Hydrating Hand Sanitizer Spray

Why carry a boring hand sanitizer when you can have this spray one instead? I keep one of these Touchland power mists in my purse at all times.

Lavender and Sage Soy Candle

Light up this bb and enjoy the relaxing scent of lavender and sage. It’ll feel like an at-home spa.

Foodie Dice

Don’t know what to make for dinner? How about you leave it to this food dice instead? Roll these to find out what protein and spice you should be mixing up in the kitchen.

Kuba Pouch

We all need a little brightness in our lives and this bold yellow patterned pouch does just that.

A-CICA 365 Blemish Calming Face Serum

Calling all the peeps with acne-prone, sensitive, hyper-reactive skin! This face serum will help calm down blemishes and keep you looking glowy.

18K Gold Plated Link Chain Hoop Earrings

The easiest way to elevate any outfit is with a pair of gold hoop earrings—I said what I said!

Pop-Up Three Preserved Real Roses

Whether it’s a gift for a friend, your parents, or yourself; these roses will look beautiful in any home or office space.

Round Enamel Cast Iron Dutch Oven

Shopping for cookware can be expensive, luckily, there are tons of options online that work just as well for half the price. This dutch oven is perfect for searing, baking, braising, frying, grilling, and more.

Cosmo Drawstring Cosmetic & Makeup Bag Organizer

How many times have you rummaged through your makeup bag looking for that one lipstick? Well, consider that to be a thing of the past thanks to this cosmetic organizer that lets you lay everything flat and ties it into a bag once you’re done.

Vmagic Organic Vulva Balm

This organic vulva cream helps soothe dry skin and keep your intimate areas hydrated.

Phone Charm with Beaded Crystals & Pearls

Looking to accessorize your cell? This one is a personal fave (I literally have it on my phone rn) and looks stylish as a wristlet too.

Straight Black Organic Cold Brew Coffee

For your next cup of joe, consider this organic cold brew with Arabica coffee beans instead. It’s extra strong, so you’ll be able to get through the day without needing multiple cups.

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