Target Fans are Rushing to Get Their Hands On This 'It' Item of the Summer
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We never thought we’d say this, but Stanley Cups are out, and a beautiful new summer-ready water bottle is coming for the throne that the House of Stanley has built. Okay, that might be just a tad bit dramatic (and Game of Thrones-coded), but it’s impossible to ignore the increasing amount of competition in the status bottle space. From Yeti to Owala and even private label offerings cropping up at most major retailers, the water bottle market has become incredibly saturated with brands trying to claim their piece of the billions of dollars flowing into the space annually. And understandably so, considering Stanley netted over $750 million in sales last year alone.
But with all the options available to shoppers today, standing out among the crowd of Stanley dupes and repetitive iterations of the same double wall insulated, stainless steel bottle is an absolute must to influence consumers to choose one over the other. Even so, sometimes a simple summer-y refresh is all it takes to entice us to open up our wallets, and Target is always one step ahead of the competition when it comes to delivering exactly the thing we didn’t even know we needed. Thanks to @targetiseverything, we got a glimpse at the newest summer “it” bottle, and we are obsessed!
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This beautiful Ello Water Bottle with Pink Daisy Bag is the perfect trendy water bottle to welcome in the season, and it has so many great features, you might put down your Stanley Cup for good. Wrapped in a gorgeous pink case adorned with white flowers, this 64-ounce BPA-free water bottle features a 100 percent leak-proof lid, an adjustable crossbody or over-the-shoulder strap, and even hydration tracking to ensure you don’t pass out from the soaring temperatures outside. The carrying case also features an attached pocket for your phone or wallet, as well as a small zippered pouch where you can store cash or your Fenty Gloss Bomb in case you need a refresh.
The water bottle also features a soft touch handle and is dishwasher safe making cleanup a breeze if you can ever find a reason to put it down. Even better than how adorable it is, is the insanely low price of just $24.99 for this endlessly stylish thirst quencher. As you can probably guess, shoppers are loving the aesthetic appeal of this water bottle with most fans saying, “This is so cute!! 😍” Not that we’re expecting Stanley to respond with their own version, but we wouldn’t be upset if they did.
Up next: Five Below's Handy New 3-Piece BBQ Tool Set Is the Best $5 You'll Spend This Summer
