Tommy Hilfiger Teams With U.S. SailGP as Official Lifestyle Apparel Partner
Tommy Hilfiger, which is part of PVH Corp., has entered a multiyear partnership with the U.S. SailGP team as the official lifestyle apparel partner of the team.
“Since I was very young, I always loved the world of sailing and the nautical lifestyle — but SailGP is next level; it’s a whole new sport,” said Tommy Hilfiger. “By fusing intense racing and elite performance with international competition in iconic venues around the world, SailGP is making waves in adrenaline sport. Mike Buckley [U.S. SailGP chief executive officer] and the U.S. SailGP team have a unique vision to create a story and an impact that goes well beyond sporting competitions. I am so inspired by their grit, determination and innovation, and together we have the opportunity to disrupt sailing and bring something new to fans globally.”
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SailGP is known for its flying boats, record-braking speeds and adrenaline-fueled races. The U.S. SailGP Team partnership will launch globally at the Season Five opening of Sail Grand Prix in November (the season starts and finishes in the Middle East), and the circuit brings world-class athletes from rival national teams to global locations. Previous seasons have included races from Sydney to Saint-Tropez and New York.
“I’ve long been in awe of how Tommy Hilfiger has defined fashioning sports, so this partnership is a literal dream come true,” Buckley said. “Tommy Hilfiger blends the world of style and athleticism like no other, and I get goosebumps when thinking about how we’re going to shake up the world of sailing.”
Hilfiger has collaborated with sailing teams and athletes since the early 2000s. The U.S. SailGP’s F50 foiling catamarans will feature the Tommy Hilfiger logo on each side of the boat, as well as team uniforms and capsule collections. Celebrities and special guests will be invited to exclusive partnership activations such as riding with the team to experience the reality of high adrenaline sailing during “6th Person Sailor” moments, while VIPs can spend time in the Adrenaline Lounge.
Sailing has been in the DNA of the Hilfiger brand since the company first designed its signature flag logo around the nautical alphabet for his initials — T, J and H — Thomas Jacob Hilfiger.
Hilfiger got on board with competitive sailing in 2003 when the company sponsored the American sailor Brad Van Liew in the Around Alone yacht race. In 2006, the Hilfiger Sailing team took home overall victory for the first Volvo Extreme 40 Grand Prix.
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