'It's been totally transformed with paint' – this London "new build" is filled with hundreds of clever, colorful ideas

Paint is the great equalizer when it comes to interior design - for many homes, it's the backdrop to a space regardless of what type of furniture you fill it with. Your choice of paint, or color for that matter, can chalk up to be one of the most transformative things you'll do to a room. However, it's fair to say some uses of paint can be more impactful than others.

That's the case in this newly built East London home, a kaleidoscopic and characterful space filled with clever use of color and unique paint ideas. The essence of the 'dopamine decor' trend, interior designers and color consultants Sabrina Panizza and Aude Lerin, founders of PL Studio, have curated a home where a thoughtful mix of vintage furniture and geometric shapes collide to reflect the client's personality and style perfectly.

We caught up with the designers to discover how they turned this previously-blank modern home into a haven for their color-loving clients.

A home for color-lovers

It doesn't take long from stepping in the front door of this home to see how Sabrina and Aude from PL Studio have been inspired by a maximalist color scheme, but the palette has been carefully curated to create a specific atmosphere. 'Our aim was to create a welcoming, bold and colorful home, where the homeowners could host friends and family in a joyful and eclectic environment,' says Sabrina, 'a space that reflected our clients’ personalities and joyful spirits; a home filled with positive energy.'

This home exudes playfulness and positivity, without feeling overbearing. Maximalism isn't for the faint-hearted but this home strikes the perfect balance. 'Overall, we believe we achieved a maximal minimalist aesthetic,' says Aude. 'Where colors and shapes are the most daring, boosting energy, joy and creativity, but the space doesn’t feel excessive when it comes to layers and patterns,' she explains. 'Each element has been carefully selected, to create harmony and balance.'

Blue sky thinking

The bold colors and unique paint ideas in this home are striking, and an area we can all take inspiration from. Utilizing color has a transformative power in the design process. From a blank canvas, it has completely brought this newly built house to life.

'We are naturally drawn to colors as they instill so much energy into a room!', says Aude. This is especially important when decorating a new build, as Sabrina explains. 'There is quite a lot of doubt and perplexity around new-build properties,' she says, 'as they can be seen as "cold" and characterless compared to historical properties, however, we want to show how it is absolutely possible to create a home with lots of personality and character anyway. It just takes a bit of courage.'

The pair utilized brighter and warmer colors that make you feel happy and energetic to invoke positive emotions and excitement after experimenting with bold shades in their own home. 'We noticed the positive effect that the design had on us, so we are huge advocates of uplifting colors and bold patterns for a feel-good factor, mood boost, and overall happiness.'

If innovative paint ideas are on the cards for your next remodel, this home is packed full of inspiration. We love the way different shades have been used to create illusions and give depth to the space. 'We don’t follow any rules,' says Sabrina, 'we tend to just go with our gut and inspiration, using paint as freely as possible to give life to an eye-catching interior.' What wise advice to design by.

Both designers and their clients were very much inspired by the Moroccan aesthetic, which you can clearly observe from the entryway. The symbolic 'Majorelle' blue paired with the antique gold pendant lamp embodies their love of the country perfectly.

The ordinary, extraordinary

When each room is such a showstopper in its own right, it can be hard to create a common thread that creates the sense of cohesion you want across a home, but that isn't the case here. Each room flows seamlessly into the next, creating a sense of harmony. This balance was carefully created by the designers, who focused on including a unifying feature throughout the house.

'Proceeding room by room, we made sure to incorporate the same colors in different shades to keep a lovely connection throughout,' explains Aude. 'The Majorelle blue features throughout the townhouse and from the entrance it accompanies the eyes all the way up to the living room.'

'Colors can help create spaces with a very unique identity, but at the same time they can contribute to building a unifying aesthetic,' Aude adds.

Another unifying element is the features of 'surrealist' wall murals throughout the townhouse. The designers have emulated playful trompe-l'œil that immediately become talking points. This influence is apparent in the many painted arches and Renaissance-style clouded ceilings. 'For us, it is like adding a different dimension to the space, and a magical atmosphere,' says Sabrina.

This home brings so much joy and provides endless inspiration. 'I feel excited anytime I step into the townhouse as the entrance really does have a “wow” factor,' says Aude. 'The vibrant Mediterranean color palette adds warmth and joy, and it is a pleasure to just sit on the armchair and take everything in,' she says.

From the rectangular shapes in the dining room to the archways in the living room, it's the perfect balance - not an easy job when you're juggling so many colors and forms in one home.

Whether you're a color lover, or color-adverse, there's so much to be inspired by in this home.

Everything you need to nail your next paint idea

Blue is the Coolest Color, by Backdrop Paints

Size: One gallon
Price: $75

Extra-firm angled brush

Material: Nylon bristles
Price: $18.42

Lick, Red 03

Finish: Matte
Price: $70