These are The White Company's best-selling home scents of 2023

When it comes to buying the perfect gift for that certain someone who has everything you can't go far wrong with a much-loved home fragrance, because you can never have enough – and the best-selling The White Company home scents are some of the finest around. 

The collection of divine home fragrances offers a winning solution to beautifully scent-scape every room of the house, from prestige best-scented candles and reed diffusers to intoxicating room spray there is a must-have best-selling scent for all spaces.

And now, dropping temperatures mean it's hard to resist the urge to curl up on the sofa and cocoon ourselves in calming scents, even more so with the promise of White Company Black Friday sales on the horizon.

Here are the fan-favourite home scents to inspire you, whether you're buying for someone else or treating yourself...

Best-selling White Company home scents

The White Company has tapped into the Zeitgeist of home scents with some of the best Christmas gifts for home fragrance lovers – including signature seasonal notes of cinnamon and clove for those who love to embrace the season and make a home feel cosy, to scents that transport the senses to faraway climes, there's a scent to suit all moods.

1. Winter Home Scents

It's unsurprising to see that the alluring aroma of Winter fragrance is currently the best-selling White Company home scent because the heady mix of cinnamon, clove, and orange is just the tonic to welcome a comforting warmth into our homes during the darker months.

The Winter collection is loved all around the world and often described as ‘the scent of Christmas’. “The heavenly scent of our Winter range has become truly iconic," says Chrissie Rucker, founder of The White Company.

Like all of the seasonal aromas, this is a signature scent that gets 'rested' and brought back year after year due to demand.

"This year, it comes in lots of exciting iterations. From tea lights ready to pop into beautiful holders to our giant Indulgence Candle that burns for up to 200 hours, there’s something special for everyone in this range. For me, Christmas isn’t Christmas without Winter,” says Chrissie fondly.

Winter Signature Candle

“The whole family knows Christmas is coming as soon as I start to burn a Winter candle in the hall," says Chrissie. "The perfect combination of cinnamon, clove, and orange has made it our most-loved candle of all." This 140g jar candle offers approximately 33 hours of burn time.

Winter Diffuser

For those who want a concentrated home scent that feels more present than a scented candle. With this best-selling product, a glass vessel holds the signature Winter scent which is drawn up into the air by the rattan reed sticks. The 150ml vessel lasts approximately 3 months.

Winter Home Spray

A home spray is a tonic to instantly refresh the scent of any room. The spicy Winter scent is perfect for spritzing the hallway before guests arrive to immediately immerse them into the Christmas experience. 100ml.

2. Seychelles Home Scents

For those looking for a home fragrance that transports the scenes to sunnier climates, the Seychelles scent is just the thing. The team at The White Company informs w&h: "Seychelles is an all-year-round best seller which is overtaken by Winter only when Winter returns."

Speaking about the Seychelles collection Chrissie says: "It's just the most magical scent when we feel in need of a little escape or me-time. With evocative bergamot, bright orange, and fresh coconut, plus a hint of jasmine, warming amber, and buttery vanilla, it instantly brings home the warmth of an Indian Ocean breeze."

It may not keep your house warm in winter in a literal sense but like dopamine decor, the power of summer scent can go a long way to make you feel a sense of joy and escapism.

Seychelles Signature Candle

Seychelles is a divine holiday in candle form that even when not alight can lift a room thanks to the faint scent of beach living, with its notes of fresh coconut. 140g candle.

Seychelles Diffuser

If you prefer your reed diffuser to be the traditional sort - sticks dipped in an essential oil that allows the scent to travel up and into the room - this Seychelles diffuser will scent a home 24/7. Place this soothing Seychelles scent in the bathroom to create a spa-like bathing experience. 150ml.

Seychelles Home Spray

A simple spritz of this invigorating fragrance mix of evocative bergamot, bright orange, and fresh coconut with a hint of green jasmine, warming amber, and buttery vanilla can instantly change the atmosphere of any room.

3. Nordic Woods Home Scents

This is the newest fragrance to be on the list of best-sellers, and considering it was only launched last month it's pretty impressive that the new Nordic Woods signature Scent is already a fan-favourite.

We are already somewhat obsessed with this alluring aroma that is inspired by a winter walk through a frosted forest. How it differs from the classic Fir Tree scent is the addition of warming Amber notes that add an invigorating edge to this new fragrance.

For us it's the scent of Christmas but without having an overpowering undercurrent of cloves and cinnamon, which for some can be too much.

Nordic Woods Signature Candle

The classic 140g jar standard single-wick size offers an approximate burn time of 33 hours. As one customer review says: "A lovely scent provoking thoughts of Christmas cosiness. Smells of woodsmoke, greenery and outdoors," we couldn't have summarised it better ourselves.

Nordic Woods Large Candle

This generous signature 3-wick candle is the ideal way to immerse the whole room in this powerful woody aroma and provide a greater sense of ambience thanks to the three flickering flames. Offering an approximate burn time of 70 hours, this candle is sure to last well beyond the festive period.

Nordic Woods Diffuser

A room diffuser is the ideal way to scent a room without having to light a candle. "Fantastic fragrance and long-lasting," says a customer review on the company's website, and what more could you ask? This product would be ideal in a festive hallway to warmly welcome guests.

4. Fireside Home Scents

Fireside was launched two Autumns ago as a limited edition scent and was so loved it's now a permanent fragrance within The White Company collection – the 3rd best-selling fragrance nonetheless.

Fireside feels like the ultimate choice to make a home feel cosy, boasting wonderful woody and smoky notes to create the atmosphere of being sat beside an open fire.

“The next best thing to a crackling log fire in a boutique hotel!" is how Chrissie describes this much-loved home scent. "Heavenly Fireside returns for Autumn with its incredible combination of soft, smoked wood and birch blended with rich, warming patchouli, clove-leaf, and amber. A must for cosy, relaxing weekend moments.”

Fireside Signature Candle

“Always one of my favourite scents when it’s time to get cosy again, I particularly love the large Fireside candle and often give one as a gift," says Chrissie. "With its wonderful warming and woody notes, it is the next best thing to lighting an open fire.”

Fireside Diffuser

One for the mantlepiece that can create the sense of an open fire without a single open flame in sight. You could team this scented diffuser with the best flameless candles to trick the mind into thinking it's a genuine fireside scent.

Fireside Home Spray

A few gentle spritzes from a Fireside home spray right before you settle in front of the TV to enjoy one of the best feel-good Christmas movies is sure to capture the essence of a cosy festive home – just imagine the fire has died down and all you're left with is the evocative scent.

5. Myrrh Home Scents

The White Company's fifth best-selling fragrance is the aromatic scent of Myrrh. This heady aroma features top notes of Bergamot, Myrrh & Vetivert to lay the foundations for a rich scent that falls under the description of aromatic and warming.

"Myrrh is wonderfully sensual and the perfect companion throughout Winter," say the fragrance expert at The white Company. "With rich, woody myrrh, uplifting bergamot, smoky vetivert and a touch of nutmeg, it’s a truly luxurious scent that exudes comfort."

Myrrh Room Spray

This product is new to this scent collection. A room spray is the gift that keeps on giving, with the ability to spritz it in any room with ease. A fragrant home spray is the easiest way to disperse scent in an instant, handy for kitchens to cover strong cooking smells.

The signature scented candle is one of the best-sellers in any of the fragrances, because candles make the idea gifts for just about anyone – especially Christmas gifts.

Myrrh Diffuser

Fill the room with constant fragrance with the help of the aromatic aroma via a diffuser. Made with high-quality essential oils this scent will last approximately 3 months.

These are merely the tip of the iceberg, because The White Company offers over 25 magnificent home fragrances so these are solely the best-selling scents to help determine what you might want to try if you are new to The White Company home fragrance collection.

A personal favourite of mine is the new Grapefruit & Mandarin, which was added to the collection this summer - can highly recommend if you like a fresh yet sweet fragrance. But having tried pretty much all the scents over the years as Lifestyle editor I can confirm they are all delicious.